The brand field guide

The Backyard Edit

Grow more. Guess less.

A calm, practical, welcoming identity. Speak to the gardener who is learning, using concrete next steps instead of perfection or guaranteed results.

The garden palette

Type and tone

Fraunces for expressive editorial headlines. DM Sans for clear body copy and interface labels. Leave generous space around important decisions. Use real examples, readable contrasts, and simple action labels.

The botanical mark

An original line-drawn sprout, designed to work in one color. Keep clear space around it and pair it with the brand name.

Voice examples

• “Start with a bed you can comfortably reach.”
• “Check the soil before you water.”
• “Choose the next small step.”

Avoid universal planting promises, invented credentials, and fear-based product promotions.